Case Studies:
Contra Costa Newspaper
Contra Costa Newspaper has recently implemented a new system in their classified advertising department, MultiAd® Revolution, to help address cost management issues, streamline operations, reduce adjustments and enable staff to spend more time on new initiatives. The initial rollout with their real estate clients has been successful, and in the future, they plan to expand their use of Revolution into other verticals.
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"The system is simple to use and saves our [advertisers] time in preparing their property ads for the pre-press teams who make up the publications at our end. We have seen internal cost savings right across our pre-press and sales process, driven by the fact that we are now able to receive final documents directly from clients."
Kevin Leighton
Sales Systems Manager
News Limited
Sales Systems Manager
News Limited
"MultiAd® Revolution is truly revolutionary, cutting-edge technology.
Revolution puts control of a customer's advertising in their hands in terms
of quality and timing and it eliminates credits/adjustments due to
ad-building problems."
John Stoeser
Advertising Operations
& Systems Manager
Advertising Operations
& Systems Manager
"We contacted 15 clients using Revolution and asked for feedback. The result
was nearly 100% satisfaction."
Barbara Banis
Real Estate Advertising Manager
Real Estate Advertising Manager
"The consistency of the ad design and the photo quality has improved since
the switch and the relationship with our clients is better thanks to the
reduction in errors and deadline pressure."
Cecilia Holmgren-Kates
Ad Services Supervisor
Ad Services Supervisor
